Uxbridge Warm Hearts

Formerly Operation Warm Heart, Uxbridge Warm Hearts is an event where coats and other winter apparel is donated then set up for sale over one autumn weekend annually.

The cost for each piece is either $2 or a food donation for the local food bank. The idea is to provide low-cost options for winter wear while raising money for a good cause at the same time. The founder of the event, Maggie McCreath, retired in 2021 and it was taken on by Caitlin and Ian Van Den Hurk. After renaming the event Uxbridge Warm Hearts, Caitlin and Ian decided that it would be fun to have a new brand to give it a fresh start.

We opted for bright and cheerful colours for two reasons:

It would attract lots of attention to get the word out as best as possible.
The positive impact of the event would be reflected in the design of the marketing material.

We are often approached to donate our time and resources to worthy causes and we consider many factors when taking on a project. This one was a no-brainer. The impact of this 2-day event is huge for our community. Those who need warm clothes and boots for winter are able to get them for a low cost and it keeps things out of the landfill.

The resulting 8.5×11 brochure was used by the Town, the BIA and the Economic Development Committee for several years.

Thornbury at Woodbine

Thornbury at Woodbine

Thornbury Cider and Colio Winery joined forces with Take Root Creative to revitalize their marketing campaign at Woodbine Racetrack for the King's Plate event and the entire racing season.

Copywriting took centre stage, skillfully weaving a compelling narrative across various advertising formats, deeply resonating with both racing enthusiasts and cider connoisseurs alike.

From a full-page, full-color print advertisement to the production of a dynamic commercial aired during the King’s Plate, we masterfully intertwined the exhilarating world of horse racing with the brand excellence of award-winning cider and sparkling wine.

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Rutledge Jewellers – Shopify Website

rutledge-jewelers-laptop-necklace-website-design

Rutledge Jewellers - Shopify website

Jewellery is very difficult to sell online. Not because people want to shop it in person, but because prices change constantly with the fluctuations in precious metals and jewellery inventory is usually quite low per piece.

Rutledge Jewellers decided that there was one area that was worth putting online – their estate collection. Estate jewellery is vintage (or pre-owned) jewellery that is either owned by Rutledge Jewellers, or sold on consignment. Each piece is unique and the quick turnover is what makes it very desirable. Once a piece is gone, it’s gone.

What originally began as a separate e-commerce website, the Shopify site quickly turned into the entire website with services pages, various jewellery brand representation, custom design inquiry forms and of course, the ability to shop one-of-a-kind vintage pieces online (or reserve for in-store pick-up).

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