Rutledge Jewellers - Shopify website
Jewellery is very difficult to sell online. Not because people want to shop it in person, but because prices change constantly with the fluctuations in precious metals and jewellery inventory is usually quite low per piece.
Rutledge Jewellers decided that there was one area that was worth putting online – their estate collection. Estate jewellery is vintage (or pre-owned) jewellery that is either owned by Rutledge Jewellers, or sold on consignment. Each piece is unique and the quick turnover is what makes it very desirable. Once a piece is gone, it’s gone.
What originally began as a separate e-commerce website, the Shopify site quickly turned into the entire website with services pages, various jewellery brand representation, custom design inquiry forms and of course, the ability to shop one-of-a-kind vintage pieces online (or reserve for in-store pick-up).
