MacMillian Construction

A logo design for a local construction company.

The brief for this logo was “brief” to say the least. Nadia and Matt needed a logo for their new home building business. The design had to convey home building and they wanted an “M” to be a prominent feature. We got to work doing research into the home building industry and seeing that elements we could pull that would allow us to create something memorable, but also easily readable on a variety of applications. We created a series of designs which was then narrowed down to one. The colours were tweaked and we arrived at the final product.

York Brewery Beer Labels

York Brewery Beer Labels

A new brewery that named each beer after a local place of interest in their home city of Richmond Hill.

York Brewery opened in Richmond Hill and required labels for their beers they were producing. Since we had created beer labels in the past for Red Thread Brewery, they had referred us to Edwin and his team. We spoke about the the process they had undertaken to open a brewery and the inspiration behind each beer name. We quickly realized that in order to achieve a cohesive look that also allowed each individual beer to have a separate identity, we would need to use the York Brewery logo in a single colour format. Once that was determined, we set up a colour scheme for each can to give a nod to the location it represented.

Fast Eddie Authentic Apparel

Formerly under the name Fast Eddie Racewear, Fast Eddie Authentic Apparel needed to distance itself from being a producer of only racing apparel because majority of their business involves creating custom merch for large brands across the country.

Continuing in a WordPress environment, we updated the theme and graphics along with adding background video from one of their production facilities. The structure of the portfolio changed from one-off portfolios to a case study model which will continue to grow easily within the framework designed.

With a large catalogue of products, it was important to provide the customer with an easy way to find what they want and then be able to connect with a sales rep to place an order. Feature pieces are highlighted in each category while the entire catalogue can be viewed as a flipbook or downloaded as a PDF.

You Are Here – CBC Radio Interview

On Sunday, September 24th, Caitlin was interviewed on the CBC Radio show Fresh Air with Ismaila Alfa.

From Print to Pixels

Why Advertisers Should Embrace Facebook Ads After Metroland Shuts Down Newspapers

Township of Uxbridge Logo

September 2023

While some logos follow a very strict research and development process, others come together in a more organic way. This was the case with the new logo for the Township of Uxbridge.

In 2017, we were approached by Uxbridge Recreation to create a graphic to celebrate a new program they were running in honour of Canada’s 150th birthday. The aim was to create something that represented our community but also tied in the concept of getting active outdoors. Since we are the Trail Capital of Canada, it seemed natural to apply a forest theme to this graphic.

Once the project was complete, the Uxbridge Tourism group loved the theme and wanted to apply it to their brand – Discover Uxbridge. A merging of the graphic and logo was designed. This lead to the creation of a version that would be used to represent the Town of Uxbridge as a whole.

Over time, this graphic started to be recognized as the unofficial logo of Uxbridge, but there were obvious challenges to using a graphic as your logo. Town staff approached us to see what could be done to adjust the existing graphic to make it more user friendly, but be close enough to the original that it would continue to be recognized by those who had grown to identify it with the community.

Slight adjustments were made along with a full brand guide so the updated logo continues to be used throughout the Township whenever the official crest isn’t required.

See more work >

Brock Township Library

The libraries in Brock are located throughout the Township and are diverse in the hamlets they serve. A new logo needed to capture the unique factors without feeling disjointed.

The final logo emphasizes two of the geographical importances of Brock Township – an abundance of agriculture and the proximity of the lake. The organic shape containing the various representative elements is meant to show the ever evolving changes experienced in a library. We developed a brand guide to make it easier for each of the three branches to implement the new logo seamlessly into their day-to-day uses.

OASYS Healthcare

OASYS Healthcare manufactures innovative OEM medical spring arms, mounting, support and mobility solutions.

OASYS is a customer oriented company. They came to us hoping to improve the look and user experience of their outdated website. They wanted to update the products they offer ensuring that information was easy for customers to find. The product categories and individual pages was the difficult task at hand as we wanted to display everything customers need to know about any given product in an organized way with product pages matching a specific layout.

The end result is a clean and consistent website which takes advantage of white space and emphasizes the brands colour palette of blue with a hint of yellow-orange.

Investsmart: Brian J. Evans Financial Services Inc

investsmart-brian-j-evans-financial-website-design

Investsmart: Brian J. Evans Financial Services Inc.

Brian J. Evans Financial Services has been helping families plan for the future since 1965.

Brian Evans and his team at Investsmart reached out to us wanting to revamp their website for existing and new clients. They were hoping to improve the look and user experience of their website and ensure that information was easy for clients to find and utilize.

We knew we had to create a modern, clean and bright design which was in keeping with their brand and history here in Uxbridge. We highlighted the interactive tools for investment guidance provided by Investsmart to better help clients achieve their goals.

Thanks to Brian Evans and the team, you are so wonderful to work with!

TIN Restaurant

TIN Restaurant

When Tin Mill closed and re-opened at their new location for TIN Restaurant, they required a simple website to showcase the merging of the Tin Cup Caffe coffee shop and the fine dining restaurant that operates in the evening.

With a smaller footprint, it was important to highlight the options for customers to be able to bring TIN Restaurant home. The take-out and frozen dinner options are front and centre while key info like location and hours are immediately underneath. A simple one-page design keeps this WordPress website manageable and easy for customers to navigate.