To launch this exciting new chapter, they needed a visual identity that captured the welcoming, communal essence of their business model. They turned to us at Take Root Creative to bring their brand-new logo to life.

Because they were building a brand that was meant to wear many hats, part wellness boutique, part café, part workshop venue, and part tourism champion for Uxbridge trails, we wanted to make sure their visual identity represented all of those parts and connected with their community. We started by presenting a series of initial design concepts to help narrow down the visual direction. After getting their feedback, we refined the pathway and delivered three distinct, polished concepts. The final winner was a clean and minimal design that they personalized with one perfect, collaborative tweak – nesting a coffee cup right into the centre of the icon to fully tie their social café roots into the brand.