Grangeways RV Park & Family Campground
Grangeways is a vibrant, small-town campground that thrives on its incredible community spirit. We rebuilt their digital home from the ground up, transforming an outdated site into a high-performance information hub that matches the energy of their busy summer seasons.
How We Levelled Up the Experience:
- Content with a Purpose: The old site left many prospective camper questions unanswered. We rewrote each page to be more helpful, focusing on search engine optimization to improve their search rankings and ensure the site provides the specific information new visitors are looking for.
- A Smoother Camper Journey: We rethought the User Experience (UX) for families on the go. By prioritizing mobile-friendly navigation and adding clear “Request A Reservation” call-to-action buttons, we made finding info and booking a site effortless.
- Dynamic Events Page: Grangeways is known for its fantastic events, from ball hockey tournaments to bingo and DJ dances to campfire cornroasts and more! We replaced their clunky non-responsive Google Calendar with a custom visual layout and a user-friendly template, allowing the team to update their summer schedule in a flash.
- A Cohesive Visual Refresh: Grangeways had updated their logo since their previous site was built, so we designed the new website to fully support and reflect their updated look. We introduced organic section shapes and professional black accents to create a contemporary feel, while keeping their signature yellow and green for that essential pop of summer colour.
Why We Loved This Project
The Grangeways team is lively and fun, which made this project a blast to work on. Redoing the website allowed us to dive deeper into this local gem and translate that unique “Grangeways feeling” into a digital space the team can be proud of. The final result is an SEO-optimized website that acts as a 24/7 digital concierge, perfectly capturing their upbeat community vibe and ensuring they are ready for many more busy summer seasons to come.