Fast Eddie Racewear
Fast Eddie Racewear, a division of Fast Eddie Authentic Apparel, focuses on the Canadian racing industry and outfitting not only the driver, but the entire team. The decision was made to give this audience their own website and so the process began...
The new site would split off the racing gear from the main Fast Eddie Authentic Apparel business, but still allow teams to get their crew wear and crew accessories from the same place. Helmets, firesuits and shoes are available to view online in addition to custom crew t-shirts, jackets, hats and more.
There are two types of purchases processes that occur with the FER customer. One type of customer wants to book an appointment to try on the gear and get assistance in person in making those decisions. The other customer knows exactly what they want and they want to be able to quickly see if it’s available. The new website caters to both.
With some excellent footage provided by Paton Racing and a complimentary design of text, graphics and photos, we were able to drive the message home that Fast Eddie Racewear is serious about racing.
