Client Onboarding
Meet Your Team
Get to know Take Root Creative & the friendly faces behind it.
Take Root Creative is so much more than a multi-faceted marketing & design company. What makes us stand out is our people and the connection we have with our community. We believe in building strong relationships with our clients and giving back to the community whenever we can.
An important facet of our work culture is the prioritization of work/life balance. We don’t just say that this is important – we actually make it happen. Our work hours are 8:00 am until 4:30 pm, Monday to Friday, and you can reach us from 9:00 am until 4:00 pm. This smaller window for communications allows our team to prep to start and end their day during their work hours instead of feeling like they need to be extending beyond into their personal time. We also extend every stat holiday with a pre-stat half day where our office is closed. This allows for much needed breaks throughout the year.
What does this mean for our clients? We work diligently during our available hours and strive to communicate clearly with our project timelines to make sure we are hitting all deadlines. If an emergency arises, we will work outside those hours when absolutely necessary or if pre-arranged for a particular reason.
This prioritization of work versus personal time is not only important for our team, but it means that we produce our best work for our clients since we feel a sense of balance in our day-to-day tasks.
Caitlin Christoff Taillon
Owner, Creative Director
Hayley McKnight
Account Director, Creative & Digital Marketing Services
Gerald Mouland
Account Manager, Creative & Digital Marketing Services
Holly Richens
Senior Graphic Designer & Web Designer
Working with the TRC Team
One of the key benefits to working with an agency like Take Root Creative is our group of experts who are dedicated to making your business a success. Each team member has a specific expertise and will apply it to your project.
Account Managers
At Take Root Creative, your main point of contact is your dedicated Account Manager who will communicate with you throughout the course of your project(s) with us. Here are some of the tasks our Account Managers undertake when working with you:
- Connect with additional members of the TRC team such as our designers and digital marketing strategists to execute a project
- Provide content prompts to you as required
- Assist with copywriting and content creation guidelines
- Provide art direction to our design team to make sure the design goals are met and meet the criteria of the project
- Guide the overall project to completion
- Answer any questions you may have and communicate updates throughout the course of the project
- Provide business consultation to make sure your business overall is aligned with your marketing efforts
Designers
Our design team specializes in creating visual content that aligns with the business brand and meets the project goals. They receive their direction from the Account Managers and will apply their skills to each project as required. Their expertise includes the following:
- Graphic design for print ads and print material
- Web design in WordPress, Wix and Shopify
- Graphic design for digital ads, email newsletter graphics and organic social media content
- Critical review and feedback on design as it applies to the overall project goals
- Provide suggestions to solve design challenges related to marketing initiatives
Digital Marketing
Our digital marketing team specialize in digital ads as well as strategy for organic content. They work closely with both Account Managers and the design team. Their expertise includes the following:
- Set-up, campaign design and management of Google Ads, Social Media Ads and third-party digital ads.
- Providing consultation on ad platform opportunities and reviewing of results data for future ad decisions
- Writing copy for digital ads, organic social content, email marketing campaigns and more.
- Merging of traditional and digital ad opportunities to maximize exposure.
Frequently Asked Questions
General Questions
We shut down our physical office in 2021 during the pandemic and are working remotely at this time.
Yes, we can meet at your office or at a third-party location nearby if you’d prefer.
Most of our team is available Monday through Friday, 9am until 4pm. We try our very best to unplug outside of office hours to achieve a healthy work-life balance. This means that unless special arrangements have been made or an urgent situation arises, we’ll get back to your call and/or email next business day.
This depends on the project and the amount of work involved, and we are sometimes able to accommodate last minute requests for smaller projects. Generally, we require at least 24-48 hours to turn around any requests for edits to an existing project.
We accept cheque, e-transfer and credit card. Cheques can be made payable to Take Root Creative and email money transfers can be sent to [email protected]. Please note that payment is due within 30 days of the invoice date and all late payments are subject to a 2% late fee for every month past the due date, unless alternate arrangements have been made.
Pre-Onboarding Questions
If you have a particular project in mind, we can chat in person, over the phone or on a video call. Looking for marketing advice or have multiple projects you wish to discuss? Reach out to us and we’ll start with a call, video call or in person chat.
We love collaborating, so chances are your project will call on the knowledge and skills of multiple TRC team members. You’ll be assigned an Account Manager who will be your primary Take Root Creative contact. Your Account Manager will oversee everything from budget and workflow, to design and revisions, so you can rest assured that your marketing is in good hands.
Yes – in most cases. All first time clients are required to pay a deposit. For existing clients, deposits are required on longer projects like websites. The amount of the deposit depends on the length of projects, the overall cost and if there is any printing included.
When we quote on a project, unless it’s been specifically asked, your estimate only includes the final product (ie: a final digital file, a printed piece or an online digital application) and not a template that we provide you for future use. If you wish for us to create a working file that you want to have for future use, please let us know upfront so we can quote accordingly. In addition to cost, we have to plan things like what program we use, what types of stock imagery and graphics we use as well as fonts.
We aim to keep all our files either in our main server or deep storage in case they are required down the road, but we do not guarantee this as even the most careful planning can result in circumstances where we are not able to retrieve files for various reasons.
Questions to Help with the Success of Your Project
We recommend reaching out via email whenever possible so that your Account Manager can keep your edits/requests on file for future reference. We are certainly still happy to have a phone call, video chat or in-person meeting at various times during the course of the project.
Though we work as fast as we can, there just simply aren’t enough hours in the day sometimes. Before a project begins, be sure to speak with us about your timeline so we can set a realistic date for completion that works for both our team and yours. Note that a rush processing fee may apply if deadlines change.
We are very flexible in how we receive things so we can set up a Dropbox folder, Google Drive folder or receive files via email. Ideally text will be in a Word document or Google Doc (we can set up a shared one you can access) to keep content organized – especially for larger projects.
Typically we need more content than you think you will need to provide. We can always exclude content, but we are able to do our best work for you when we have extra text and images to work with. Ideally photos are high resolution and graphics are in vector form, but we will work with whatever you have and advise on what is doable based on what you provide.
Meet a Few of our Past and Present Clients
