Digital Ad Strategist
Full-Time (40 hours), Remote
Role Overview
We are looking for an analytical, performance-driven Digital Ad Strategist to take complete ownership of our paid ads. In this role, prior hands-on experience directly managing both Google Ads and Meta Ads (Facebook & Instagram) is an absolute requirement.You will design, launch, and optimize full-funnel paid media campaigns across search, social, and display networks. You will oversee the entire campaign lifecycle—from audience architecture and bid strategy to creative ideation, A/B testing, pixel/conversion tracking, and ROI analysis.
Key Responsibilities
- Google Ads Management: Build, monitor, and scale campaigns across Google Search, Performance Max, Display, YouTube, and Google Shopping. Conduct regular keyword harvesting, negative keyword pruning, and search term query audits.
- Meta Ads Management: Architect, execute, and scale campaigns within Meta Ads Manager (Facebook and Instagram). Manage custom/lookalike audiences, Advantage+ campaigns, and retargeting funnels.
- Creative Strategy & Testing: Write copy, work with our graphic design team to design high-converting creative (static, carousel, short-form video/Reels) and test ad copy, headlines, hooks, and landing pages.
- Budget & Bid Strategy: Allocate and optimize monthly ad spend across platforms, leveraging both manual and automated bidding strategies (Target CPA, Target ROAS, Maximize Conversions, Highest Volume).
- Tracking & Attribution: Ensure accurate full-funnel measurement using Meta Pixel, Conversions API (CAPI), Google Tag Manager (GTM), GA4, and server-side tracking.
- Data Analysis & Reporting: Provide weekly and monthly performance reports translating core metrics (CPA, ROAS, MER, CAC) into actionable growth strategies.
Qualifications & Requirements
- Hands-on Platform Experience: Documented, direct experience managing both Google Ads and Meta Ads Manager (agency or in-house environment).
- Spend Management: Proven track record managing monthly ad budgets with strict efficiency and ROI targets.
- Tracking Proficiency: Solid technical understanding of GA4, Google Tag Manager, Meta Pixel, and Conversions API (CAPI) implementation.
- Communication: Ability to distill complex performance data into clear summaries and tactical roadmaps.
Preferred Qualifications
- Experience with additional paid media channels (LinkedIn Campaign Manager, TikTok Ads, Microsoft/Bing Ads) would be an added advantage.
- Working knowledge of landing page builders (WordPress, Shopify) and competitive research tools (Ex. Semrush).