The team at Steep Hills Farm came to us with a clear vision of how they wanted their signature microgreens to be represented. We used that inspiration as our anchor, creating a primary logo that places a beautifully styled microgreen illustration right at the heart of the design. We paired this with a vibrant, fresh green color palette to instantly evoke feelings of growth, sustainability, and the farm’s deep connection to fresh, local produce.

To kick off the design process, we provided three distinct initial concepts, refining the chosen winner with a few precise tweaks. Because the primary logo is stacked vertically, we knew they would need extra flexibility as their business grew. To ensure legibility and ongoing versatility, we also developed a simplified, horizontal secondary version. This horizontal layout is perfect for wider applications such as roadside signage, product packaging, social media banners, and digital headers, ensuring their brand remains perfectly recognizable no matter where it is stamped.