Since we had created beer labels in the past for Red Thread Brewery, they had referred us to Edwin and his team. We spoke about the the process they had undertaken to open a brewery and the inspiration behind each beer name. We quickly realized that in order to achieve a cohesive look that also allowed each individual beer to have a separate identity, we would need to use the York Brewery logo in a single colour format. Once that was determined, we set up a colour scheme for each can to give a nod to the location it represented.