Springtide Music Festival
As the weekend of Springtide 2022 came to an end, we had already started on a new website to be used for the launch of the 2023 campaigns. Built in WordPress, we wanted to update the functionality to allow for more of a structured hierarchy of content and a seamless experience for ticket purchasers to get information before and after buying their tickets for the event.
Festival goers reference the schedule several times during the course of the weekend so it had to be easy to view on mobile but also carry through the strong design by Tania Senior that is used throughout all the existing marketing. There was a lot of pressure to live up to the existing material and provide a great user experience for this well-loved annual event. After the launch of the new site, the 2023 festival attendees (and organizing committee) embraced the new site and continue to add new content as the event progresses into 2024.
