GM Canada Store
This Shopify store required a clean, streamlined design that could showcase the well over 200 products and provide an easy shopping experience for customers. Products change over twice a year, therefore the process of uploading/updating needed to be easy to execute in a timely manner.
The GM Canada Store existed as a Woocommerce/Wordpress store for several years but when Shopify began to dominate the ecommerce landscape in the start of 2020, it was time to make the switch. With several brands under the GM banner, the key with this store is to allow the customer to find what they need easily. The breadth of categories are easy to find – both within the navigation and on the product category page where you can toggle from the left sidebar to locate other options.
