Solaia
The unique challenge with creating a logo for Solaia was to try and keep a classic Italian feel without getting too dated or miss the opportunity to reflect the exceptional culinary experience they offer.
When the owners of Solaia began the process of opening the restaurant, they not only had the expected daunting tasks we would assume come with this type of project, but it was right in the middle of the pandemic so this presented a unique set of challenges.
The logo design process was heavily influenced by the design of the building the owners purchased and renovated for the restaurant. This historic turn-of-the-century building has a beautiful facade and perfect downtown location with lots of visibility. We knew the logo would be displayed on the front and therefore had to work well with the style of building.
The website is built on Shopify because although they are not doing any e-commerce now, the plan is to sell food products and event tickets down the road so this will allow the restaurant staff to not only maintain the site easily now, but be in a good position to quickly add those features when ready.
