Pierre Laurent
Pierre Laurent create award-winning timepieces sold at retailers all over the world. When the pandemic hit, they wanted to add an additional sales channel with an e-commerce website so we turned to the Shopify platform.
A strong website (and especially an e-commerce website) thrives when you have good images and Pierre Laurent have that in spades. Stunning photos of both isolated watches and lifestyle shots provided a strong backdrop for creating this site which was not only to be an online shopping experience, but a way to learn more about the brand and the specific watches themselves.
There were a few unique technical requirements due to selling restrictions in specific countries that we were able to solve in order to have this site check all the boxes. Certain customers were able to view and shop, while others would be guided to a store locator to find a retailer in their area.
As we started to ease out of pandemic-related restrictions, the need for e-commerce diminished, we disabled the online shopping function leaving a strong informational site that can be easily updated with new products as needed.
