Main Street Pools
This new look for Main Street Pools spawned from a love of water, sun, and good times with family and friends!
Bringing the beach experience to your backyard, we highlighted the best parts of pool ownership with this new collection of imagery, colours and fonts.
The large swatches of dry brush and hand-drawn script capture the laidback lifestyle of summer in contrast to the modern serif that Main Street Pools has employed for years. Injecting a little energy into the brand, this new font exudes character and reflects the fun of going for a dunk! The pastel colour scheme and imagery immediately make you want to shift to vacation mode. The faded, distressed imagery evokes feelings of a simpler time, where all you need to worry about is bringing sunscreen.
Being able to expand on this brand and help create a shift in their marketing was really rewarding, and watching it go from a classic blue and white pool company to a truly exciting, engaging visual identity was a project we’ll be sure to remember.
